Discovery, curiosity, experimentation and storytelling are core to Soji Learning & Change – a nationwide consultancy based out of Adelaide that develops leaders, aligns strategy and shapes culture. So it was no surprise when they recently approached me with the brilliant idea of developing a set of coasters that tells a micro story as well as their approach to business. As the illustrator, my role was come up with a simple but rich metaphor that could bring the whole story to life as well as the individual sentence on each coaster. I centred my illustrations on people working to nurture and grow a beautiful garden.
Other than a great spot to park your tea or coffee, the coasters will be used as client gifts and as an alternative to PowerPoint credentials in business development meetings to help spark dialogue and questioning. Imagine ditching the laptop or iPad and simply spreading six coasters on a table alongside the person you are meeting? For me that’s fresh, bold thinking and a great way to share a story and foster a meaningful conversation.