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Using sketches to grow campaign ideas and spark great client conversations

Ag Storytelling 1Over the past two years, I’ve been doing some interesting illustration and storyboard work for C7EVEN Communications. They’re a smart and rapidly growing communication and marketing agency based in Tamworth (NSW) and Sydney that connects its clients with audiences in regional and rural Australia.Ag Storytelling 2At their heart the C7EVEN team are great storytellers and, from time to time, when they’ve needed to bring a concept, campaign or story idea to life visually in front of their clients they’ve picked up the phone and given me a call. You’ll see a sample of my pencil and ink storyboard work for the team in this blog post – each piece was used to introduce a campaign idea and start a discussion with a client.Farm Concept 1Interestingly my work has not been used for a final or external campaign but in the earlier planning stages where getting conversation momentum around an idea is important. What I love about this is that the C7EVEN team look to visuals, sketches and pictures to quicken understanding, foster alignment and spark conversations around their thinking. Plus, when my sketches have been printed out on big boards or paper, it gives the C7EVEN team something tangible thing to discuss, pass around and touch in meetings.This is for me is a unique and fresh approach and ties in with what motivates me: using authentic, hand drawn pictures to open minds to a seed of an idea and at the same time start good conversations.Farm concept 2P.S. The C7EVEN Instagram account is worth a follow. If you’re a rural tragic like me, their ‘on-and-off the road’ photos will take you to some amazing and remote places right across regional Australia. Check it out here: instagram.com/c7even_commsFarm concept 3