Working closely with Soji Learning & Change, we’ve been exploring a new, micro visual storytelling format, which we’re calling SNAP videos (Short Narrative And Picture). These 30 second bursts of sketched storytelling get to the point, but also have a twist in the tail.
This video example for Soji is a prototype. The idea is to create a structure that unfolds in two parts. Initially we hear the voiceover together with my hand sketching out a picture. Then the shot zooms out to reveal the key image positioned within a different or unexpected setting that amplifies the message or gives a twist to the story (helping people to get curious and thinking differently). The story and picture is then reinforced with wording, which appears on the screen at the very end.
Whether you are looking for a way to support a change or development initiative, highlight values and behaviours or reinforce elements of a new strategy, we think these short blasts will be a great way of keeping messages top of mind and could be used in face-to-face settings (large or small), online or across social media. To see more of my visualisation work with Soji Learning & Change, please visit: http://sketchspeak.com.au/#welcome