Around 6.3 million Australians have poor bone health, and many don’t even realise it. Dealing with these fractures costs us $3 billion per year, and a lot of distress. So how can we help stop it before it happens? Systems modelling gives us a dynamic window to the future, so we can work out what strategies will have the best impact.
On this important project, we worked with Amgen and the Sax Institute to create a premium-style video scribe animation to share the story and outputs of their systems modelling around bone health in Australia. The animation included hand-drawing, voice over (supplied by the client), digital and sound effects as well as sound tracks. To see the best results, view this animation on full screen with the volume turned up.
Using a Sketch Speak visualisation process, we worked with their multi-disciplinary team and ran a Story Mapping Workshop that helped them to articulate key messages in a short and engaging story arch. Using our facilitator, Jarrod Siegertsz, the workshop delivered a creative, rigorous and fast-paced half day shared team experience where ideas could be shared and tested and voices could be heard. Post workshop, our writer, Paul Armstrong, pulled together the voice over script and working closely with my film and production team, we crafted the video scribe animation based on illustration and storyboard ideas.