Cardiovascular disease has been the leading cause of death in Australia for over 40 years – and yet most of these deaths are preventable. With rising chronic disease and obesity rates, heart disease is an increasingly urgent concern for Australians. It’s a race against time to prevent these unnecessary deaths. We must do things differently – but how? Dynamic simulation modelling can help.
This was another rewarding project that we worked on with Amgen and the Sax Institute to create a premium-style video scribe animation to share the story and outputs of their systems modelling work around the topic of cardiovascular disease in Australia.
Using a Sketch Speak visualisation process, we worked with their multi-disciplinary team and initially ran a Story Mapping Workshop that helped the team to articulate key messages in a short and engaging story arch. Using our facilitator, Jarrod Siegertsz, the workshop delivered a creative, rigorous and fast-paced half day shared team experiences where ideas could be shared and voices could be heard. Post workshop, our writer, Paul Armstrong, pulled together the voice over script and working closely with my film and production team, we crafted the video scribe animation based on my illustration and storyboard ideas.
The final animation included hand-drawing, voice over, digital and sound effects as well as sound tracks. To see the best results, view this animation on full screen with the volume turned up.