Illustrations

What are they?

Unique hand-drawn illustrations and posters bursting with colour and images can provide an eye-catching way to quickly summarise or accompany written or textual information.

Why use them?

In a data driven world where we are overloaded with information, documents and words, traditional illustration can help cut through complexity, get attention and humanise abstract or complicated issues. They can also make people think and smile. The more we move towards all things digital, the more magical traditional illustration becomes.

Not credentials, coasters! A fresh way to tell a company story.

Soji and Guy Downes - Coasters
Discovery, curiosity, experimentation and storytelling are core to Soji Learning & Change – a nationwide consultancy based out of Adelaide that develops leaders, aligns strategy and shapes culture. So it was no surprise when they recently approached me with the brilliant idea of developing a set of coasters that tells a micro story as well as their approach to business. As the illustrator, my role was come up with a simple but rich metaphor that could bring the whole story to life as well as the individual sentence on each coaster. I centred my illustrations on people working to nurture and grow a beautiful garden.

Other than a great spot to park your tea or coffee, the coasters will be used as client gifts and as an alternative to PowerPoint credentials in business development meetings to help spark dialogue and questioning. Imagine ditching the laptop or iPad and simply spreading six coasters on a table alongside the person you are meeting? For me that’s fresh, bold thinking and a great way to share a story and foster a meaningful conversation.
Coasters

Coasters

Coasters

Coasters

Illustrating a coffee table book for The Growth Project

Ripples - book illustrated by Guy Downes
After 12 months of learning and growing as part of The Growth Project, the charity and business leaders involved in the program produced a collection of their thoughts, learnings and advice. These stories were pulled together to create an illustrated book called ‘Ripples’. As the book’s illustrator, my role was to bring to life a key message from each story with a simple B&W cartoon. As you can see, each illustration was given a full page, which really let each cartoon have a big impact. The first photo shows me at the book launch next to a banner with all the illustrations.

Filled with contributions from charities you might never have heard of and the business leaders who have travelled beside them in the journey, ‘Ripples’ shares great lessons and learnings that will inspire, move or spark you into action.

The Growth Project is a non-profit organisation that supports small, successful charities to maximise their impact on the world. You can see my previous work for The Growth Project here: http://www.guydownes.com/2015/10/helping-those-who-help-2/
Ripples - book illustrated by Guy Downes

NOSHSA

“My Time, Our Place”

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Working closely with the team at Network of Community Activities, Guy created this bright, energetic and activity filled poster for the National Out of School Hours Services Association (NOSHSA). The My Time, Our Place – Framework for School Age Care in Australia will ensure that children in school age care will have opportunities to engage in leisure and play-based experiences which are responsive to the needs, interests, and choices of the children attending the service and contribute fully to their ongoing development.

Network of Community Activities is committed to helping promote quality community based services for school aged children, including children with disabilities.

Microsoft Australia

Mr Fix I.T. (the everyday hero for small business)

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Guy illustrated a light hearted storybook about how SMBs could take advantage of Microsoft Online Services.

Set in the fictional town of Mosworth, the simple storybook recounted the story of Mr Fix I.T., the town’s friendly and in-demand computer expert, who helped a cross section of the town’s SMB owners with answers to their computing problems using Microsoft Online Services. Guy’s illustrations showed the characters ‘before’ (think: worried, stressed, overloaded) and ‘after’ (think: happy, productive, organised) Mr Fix I.T. had implemented Microsoft’s solution. Microsoft Australia printed over 3,000 colour copies of the A5 booklet, which were distributed to SMB customers and partners.

Your Health

“Our Family GP Cares”

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Working for Your Health newsletter, my illustration featured on a direct marketing postcard mailed out to GPs. The aim was to create an eye-catching illustration that stood out when it landed on the GP’s desk.