Video Scribe Animations

What are they?

Video scribing is the art of turning complex information into a simple, engaging and fast-paced hand drawn animation. The animation blends video, drawings and audio with sound and animation effects.

Why use them?

Video scribing turns a vital organisational story (such as a vision, a strategy, a change, a new idea or a challenge etc) into an eye-catching, attention grabbing and entertaining communication tool. The end result helps information be shared widely and retained quickly (providing high levels of return on investment).

Telling important stories in 30 seconds: exploring a new video scribe animation format

Working closely with Soji Learning & Change, we’ve been exploring a new, micro visual storytelling format, which we’re calling SNAP videos (Short Narrative And Picture). These 30 second bursts of sketched storytelling get to the point, but also have a twist in the tail.

This video example for Soji is a prototype. The idea is to create a structure that unfolds in two parts. Initially we hear the voiceover together with my hand sketching out a picture. Then the shot zooms out to reveal the key image positioned within a different or unexpected setting that amplifies the message or gives a twist to the story (helping people to get curious and thinking differently). The story and picture is then reinforced with wording, which appears on the screen at the very end.

Whether you are looking for a way to support a change or development initiative, highlight values and behaviours or reinforce elements of a new strategy, we think these short blasts will be a great way of keeping messages top of mind and could be used in face-to-face settings (large or small), online or across social media. To see more of my visualisation work with Soji Learning & Change, please visit: http://sketchspeak.com.au/#welcome

Video scribing the Futures Learning story

Working closely with the Department of Education NSW Futures Learning team, we recently created a video scribe animation to raise awareness and understanding how space and technology can support future focused pedagogies and deeply engage students in developing critical 21st century skills. The video scribe animation was brought to life using a compelling story of two teachers in different schools and how they went about navigating the opportunities and realities of a Futures Learning approach as well as the positive results that it delivered.

Action brings clarity

Working closely with my production team, we’ve recently developed a new style of product in our video scribe animation service line. The new slant is the ability for speakers/spokespeople to be integrated within the video scribe animation and next to my drawings using green screen technology and some clever post production techniques. This video scribe animation was created to profile the amazing story of Peter Baines and how he helps organisations around the world. For more information on Peter’s personal career journey and the difference he makes, visit here.

Drawing attention to the NDIS rollout in NSW

The National Disability Insurance Scheme (NDIS) is a vital reform that will give people with disability choice and control over their lives and the supports they receive. Once fully rolled out around 140,000 people in NSW will receive support under the NDIS. When and how people enter the scheme can be a bit complicated so it was a privilege to work with the Nous Group to develop this simple and creative video scribe animation to help tell the story about the roll-out.

NDIS rollout in NSW

To view the video, visit the NDIS website.

Nous Group’s commitment to reconciliation

Nous Group, one of Australia’s leading management consultants, is committed to reconciliation and closing the gap because the firm believes reconciliation is critically important to their organisation, our society and Australia’s future. My 2 minute video scribe animation (with digital and sound effects) brings their story, philosophy and strategy in this area to life.

Nous Group was recently voted one of Australia’s Top 5 workplaces in the 2015 BRW Best Places to Work Awards and this award follows their clients voting them ‘Best management consulting firm, Australia‘, in the 2015 Australian Financial Review Client Choice Awards.

Helping those who help

The Growth Project is a non-profit organisation that supports small, successful charities to maximise their impact on the world. They do this through development programs for charity leaders that help grow their knowledge, skills and leadership potential.

The Growth Project turned to me to turn their story into a short and engaging 2 minute video scribe animation, which is now front and centre on their website homepage.

The Growth Project is supported by two founding partners (Commonwealth Bank and The Saunders Family) as well as being backed by many other leading organisations who provide valuable support.

Intel

Ingredients: How to choose your next tablet

This video scribe animation I created for Intel looks at how the ideal tablet needs the right ingredients to give people the performance they expect. Just as with food and cooking, we create recipes or choose meals to match our tastes and this video scribe animation focuses on the opportunity to do something similar – to choose technology that suits a person’s personality and tastes.

Sugrue Communications

Our Approach

Sugrue Communications is a B2B PR and communications consultancy in the UK. Specialising in technology brands, the founders and principal wanted a fresh and engaging way to tell their story and their approach. Here’s the result – a short and snappy video scribe animation describing what they do, how they do it and why brands should partner with them. The ‘drawing board’ video scribe animation includes sound and animation effects.

NUW

“Jobs You Can Count On”

This video scribe animation continued the NUW “Jobs You Can Count On” campaign and storyline on a topical issue in Australia: job security and the casualisation of the workforce. It was created with several elements within it. Firstly, the video scribe animation was developed as one whole story made up of three key sections, which could be edited in post production so each section could also be a ‘stand alone’ video scribe animation. Using a sketch book style approach with ‘page turns’ helped achieve this. Plus, this latest video scribe animation included props, sound tracks, sound effects and animation effects.

The Australian Charities Fund

Explaining Workplace Giving Programs

June is Workplace Giving month in Australia. I worked with The Australian Charities Fund to create a video scribe animation outlining the steps on how to set up a Workplace Giving program in Australian businesses. The short video scribe animation sets out to help charities, employers and employees understand how it can be one of the best ways for working Australians to support charity. The aim of the video scribe animation is to raise awareness of the program and it is being used in presentations, meetings, media events and on The Australian Charities Fund website.

Department of Family & Community Services NSW – Ageing, Disability and Home Care

The NGO Loans Financing Project

ADHC recently commissioned a project that examined the potential role of loans for service providers. The NGO Loans Financing Project was delivered in consultation with a variety of disability service providers, financial lenders and experts.

The project developed two main resources designed to assist service providers to understand and explore possible loan financing options. One of which was a video scribe animation that I helped create to introduce loan financing and provide high level information about loan products, financial providers and examples of how loans are currently being used by service providers.

Tamworth City Real Estate

“What, how and why – Tamworth City Real Estate”

Stories help companies of all sizes differentiate. And moving content can help stories stand out from the pack. Narrated by one of the co-founders, I created this 30 second video scribe animation to help lay out the “what, how and why” behind the approach at Tamworth City Real Estate. The unique animation with mixed media has been used as a local TV advert, on their website as well as in presentations and meetings to help align, educate and engage key audiences.

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